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FIFA World Cup Halftime Show. The most expensive marketing moment in history just happened. The best campaign of the tournament cost nothing.
Ninety-six years of World Cup finals happened without a halftime show. Yesterday, that ended. Madonna, Shakira, Justin Bieber and BTS performed at MetLife for eleven minutes, curated by Chris Martin, with Burna Boy, the conductor Gustavo Dudamel, a children's chorus and, at one point, the Muppets. The reaction for World cup Haltime show split fast. Plenty of people thought it was well made. Plenty of others asked why football needed this at all. I watched it as someone who ha

emma sargsyan
Jul 194 min read


Full Transcript — Rigan Machado Interview on Training Hollywood's Biggest Stars, Ego, and 35 Years in Beverly Hills | INSIGHT Podcast
In this episode of INSIGHT, Emma Sargsyan sits down with Rigan Machado — 8-time Brazilian jiu-jitsu world champion, 365-0 across a 13-year unbeaten career, and for the past 35 years the man who runs Hollywood's most private training room in Beverly Hills. His students have included Ashton Kutcher, Bradley Cooper, Robert Pattinson, Tom Hardy, Vin Diesel, Mario Lopez and Mel Gibson. In this conversation, he reveals what the world's most famous people are really like when fame c

emma sargsyan
Jul 1820 min read


Erling Haaland Personal Brand and the End of the Polished Star: Why the World Fell for the Least Media-Trained Man in Football
Somewhere between the group stage and that heartbreaking quarter-final against England, something strange happened: the whole world fell in love with Erling Haaland. Not just football fans. Everyone. My feeds — PR people, founders, women who couldn't name three footballers — were suddenly full of him. And here's what makes it interesting: this is a man the internet spent years calling awkward. Too pale, too strange, hair like a Viking who lost his helmet. He was never sold to

emma sargsyan
Jul 163 min read


Full Transcript — Edmond Tarverdyan Interview on Ronda Rousey, Joe Rogan and the Fights That Ended Everything | INSIGHT Podcast
In this episode of INSIGHT, Emma Sargsyan sits down with Edmond Tarverdyan — founder of Glendale Fighting Club and the coach behind Ronda Rousey's rise to global stardom — for his most personal long-form interview to date. Tarverdyan responds directly to Joe Rogan and the commentators who blamed him for Rousey's losses, reveals what really happened in the 28 days before the Holly Holm fight, and answers the one question Ronda never asked him. Below is the full transcript of t

emma sargsyan
Jul 1226 min read


Full Transcript — Dr. Mikayel Grigoryan neurosurgeon on Stroke, the Armenian Community and What Doctors Don't Say Out Loud | INSIGHT Podcast
In this episode of INSIGHT, Emma Sargsyan sits down with Dr. Mikayel Grigoryan — Medical Director of the Neurointerventional Program at Adventist Health Glendale — for the most honest medical conversation she has ever filmed. Below is the full transcript of their conversation Every 3 seconds, someone in the world has a stroke. In the next 1 hour or so, while you are going to watch this interview, 1,200 people are going to have one. A lot of people think that a stroke is somet

emma sargsyan
Jul 838 min read
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