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On Saturday night at Crypto.com Arena, Arman Tsarukyan knocked Mauricio Ruffy unconscious with an elbow, with four seconds left in the first round of a scheduled five. It was the sixth straight win of a streak he has been assembling in public, in a state of professional limbo, for the better part of two years. The knockout is not the interesting part. The two years are. What actually happened to him In January 2025 he withdrew from a lightweight title fight with one day's not

This week Apple holds its biggest event of the year, and the person on stage is not Tim Cook. Most people watching will not notice. Some will notice and not care. A small number will register that something changed and then go back to arguing about whether a folding phone is a good idea. That reaction, or rather the near-total absence of one, is the most accomplished piece of communications work any large company has produced this year, and it has nothing to do with the produ

Ninety-six years of World Cup finals happened without a halftime show. Yesterday, that ended. Madonna, Shakira, Justin Bieber and BTS performed at MetLife for eleven minutes, curated by Chris Martin, with Burna Boy, the conductor Gustavo Dudamel, a children's chorus and, at one point, the Muppets. The reaction for World cup Haltime show split fast. Plenty of people thought it was well made. Plenty of others asked why football needed this at all. I watched it as someone who ha

In this episode of INSIGHT, Emma Sargsyan sits down with Rigan Machado — 8-time Brazilian jiu-jitsu world champion, 365-0 across a 13-year unbeaten career, and for the past 35 years the man who runs Hollywood's most private training room in Beverly Hills. His students have included Ashton Kutcher, Bradley Cooper, Robert Pattinson, Tom Hardy, Vin Diesel, Mario Lopez and Mel Gibson. In this conversation, he reveals what the world's most famous people are really like when fame c

Somewhere between the group stage and that heartbreaking quarter-final against England, something strange happened: the whole world fell in love with Erling Haaland. Not just football fans. Everyone. My feeds — PR people, founders, women who couldn't name three footballers — were suddenly full of him. And here's what makes it interesting: this is a man the internet spent years calling awkward. Too pale, too strange, hair like a Viking who lost his helmet. He was never sold to

In this episode of INSIGHT, Emma Sargsyan sits down with Edmond Tarverdyan — founder of Glendale Fighting Club and the coach behind Ronda Rousey's rise to global stardom — for his most personal long-form interview to date. Tarverdyan responds directly to Joe Rogan and the commentators who blamed him for Rousey's losses, reveals what really happened in the 28 days before the Holly Holm fight, and answers the one question Ronda never asked him. Below is the full transcript of t

In this episode of INSIGHT, Emma Sargsyan sits down with Dr. Mikayel Grigoryan — Medical Director of the Neurointerventional Program at Adventist Health Glendale — for the most honest medical conversation she has ever filmed. Below is the full transcript of their conversation Every 3 seconds, someone in the world has a stroke. In the next 1 hour or so, while you are going to watch this interview, 1,200 people are going to have one. A lot of people think that a stroke is somet